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The Kansas City Chiefs

THIS IS CHIEFS KINGDOM.

THIS IS CHIEFS KINGDOM: Campaign 2017-2018

Spots produced for the season-long TV & Radio campaign. Radio mirrored the TV spots and helped bring to life the culture and passion of Chiefs fans throughout the Kingdom. The Chiefs liked these so much that they’ve continued to run during the 2018-19 season.

IT'S TIME: Playoffs 2016-2017

The Chiefs went 12-4 during the 2016-2017 campaign, securing a first-round bye in the NFL Playoffs. Using the team's mantra "It's Time," we produced TV, radio, and social video content to get fans excited for the first home playoff game in Kansas City in six years.

 

RED FRIDAY: Fly the flag that helps a family

In Kansas City, fans go crazy for limited-edition Chiefs Kingdom Flags. Sold on the Friday before the first Chiefs game, these flags are flown proudly, but many fans didn't know that these flags help families in need. So we created a campaign to educate our fans exactly why they should give the recommended $5 donation.