The Ask

Advertising is pretty sus to Gen-Z. So we dug into research and trends to bring a whole new vibe to BioLife, one that matches the Gen-Z aesthetic. We mixed more expressive layouts, bold typography, Gen-Z speak, and an absolute refusal to capitalize headlines or utilize normal punctuation together. The result? A 20% lift in reach among 18-24-year-olds, with 83% of signups coming from women.