SERVICES

INTEGRATED CAMPAIGN WORK

Every good campaign starts with a singular idea. And Matt’s an idea factory. Whether you want campaign concepts or you already have a big idea and need help executing, he’s ready to step up to the plate.

Matt‘s spent his whole career discovering and expanding campaigns that work across organic and paid social media, print, email, radio, TV, and environmental advertising.

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BRAND VOICE EXPLORATION

Brand Voice Exploration is like deep-sea diving: We can’t really see what’s happening until we plunge underneath the surface. After this fact-finding mission, Matt works together with you and your team to move from generic language to messaging that feels as distinct as your brand.

BRAND VOICE EXPLORATION INCLUDES:

  • Interviews and conversations to further understand your brand & your audience

  • A competitive voice analysis, showing where your competitors fit in the market

  • Brand voice guidelines, including guardrails for maintaining a consistent voice

  • Sample copy deliverables to give you a sense of your brand in action

  • Implementation roadmap for your internal teams

CONTENT WRITING

Brands often struggle to produce consistent, high-quality content that engages their audience and supports their marketing goals. Whether it’s B2B or B2C, Matt’s helped startups, SaaS companies, and consumer-focused product teams develop their perspectives. He knows how to produce long-form articles, blog posts, and thought leadership pieces that align with brand messaging, engage readers, and drive measurable results. Don’t know where to start? Matt works with top SEO experts to develop complete content strategies.

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WEBSITE COPY

Your website is your digital real estate. But if you’ve overlooked how your brand shows up in your site’s language, even the best design falls flat. Matt has written brand web copy from scratch and refined existing website copy, with a keen focus on ensuring the copy resonates with your customers, converts prospects, and is optimized for search intent.

WHETHER YOU’RE LAUNCHING A NEW PRODUCT OR LOOKING TO BREAK THROUGH INDUSTRY CLUTTER, MATT’S WEB COPY:

  • Speaks the language of your customers, avoids jargon, and cuts through the noise

  • Builds credibility with your audience quickly and converts

  • Is written in your distinct brand voice

QUICK-TURN PROJECTS

When time’s tight, you need a partner who can get up to speed quickly.
Matt’s curiosity and experience mean he can do just that.

QUICK-TURN PROJECTS MATT EXCELS AT INCLUDE:

  • Video scripts and brand anthems

  • Email/CRM campaigns

  • Social post copy

  • Mission & vision statements

  • Existing campaign extensions

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Frequently Asked Questions

  • Think of me as an extension of your agency or in-house team. I want to be the best partner you work with, and that starts from our first call together. Once we identify your needs, we can put a plan in place and hit the ground running.

  • Often, I can start within seven days of an initial call. In some cases, I can start even earlier. The sooner you contact me about a project, the quicker we can get the paperwork out of the way and hit the ground running.

  • My rates are dependent on the project. For content writing, I charge per article. For everything else, I set a project fee. I believe this to be fair to everyone.

  • Yes! I offer brand voice audits that are perfect for identifying where your brand’s messaging can improve. First, we’ll schedule a discovery call to get to know each other before I take a look at your brand messaging. Then, I’ll offer recommendations on improving your brand voice.

  • I grew up playing baseball from the time I was 5 until I was 22. If there’s one thing I know, it’s baseball. And there are a lot of similarities between joining a new team and joining a new client partner.